Variable Print Direct Mail

Each piece is data driven and unique to the consumer...

Reorder and reactivation response ROI was between 4:1 and up to 17:1

Each 6x9 four color VDP postcard cost 55ยข to mail... including postage!

Close rates for the campaigns were 55-70% of all calls answered.

First major push with VDP (Variable Direct Printing) and the results were outstanding. Not only were we able to increase response rate by 2.5% over our static campaign, we maintained close rates and increased our margins on the package price.


  • For Dr. Newton’s Naturals

  • Type Postcard

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Brand Identity