Variable Print Direct Mail
Each piece is data driven and unique to the consumer...
Reorder and reactivation response ROI was between 4:1 and up to 17:1
Each 6x9 four color VDP postcard cost 55¢ to mail... including postage!
Close rates for the campaigns were 55-70% of all calls answered.
First major push with VDP (Variable Direct Printing) and the results were outstanding. Not only were we able to increase response rate by 2.5% over our static campaign, we maintained close rates and increased our margins on the package price.
For Dr. Newton’s Naturals